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Marking the arrival of a new era for the brand, in 2023, adidas Originals pays homage to those that have continued to transport its iconic signifier - the Trefoil - to the forefront of culture, over and over again, with a new global brand platform: "We Gave the World an Original. You Gave Us a Thousand Back."
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Licensing This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.
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In 1971, the company started manufacturing clothing, so it changed the shape of its logo to the now iconic trefoil. This trefoil logo is made up of three soccer shapes arranged so that the bottom part was curved. This 1970s version is now used by Adida's Originals casual clothing line.
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History of ownership traced back to Karhu Sports. After World War I, Karhu Sports was hit hard and was financially uncomfortable as they ran short on capital. To raise money, the owner agreed to sell the trademark to their logo to Adidas. It cost Adidas โฌ1,600 and two bottles of whiskey.
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The original 1949 logo for Adidas featured the only thing he sold at the time, a shoe. A track and ๏ฌeld spiked shoe with the signature Three-Stripes sat between the two extended tails of the letter Ds in Adidas. "Sportschuhe," which is a "sports shoe" in German, was written under the name Adidas, and the logo frequently appeared in a.
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It is now used on the Adidas Originals heritage line; (right): the 1990-2023 logo, originally designed for the Equipment line, then adopted as the corporate emblem. In 1952, following the 1952 Summer Olympics , Adidas acquired its signature 3-stripe logo from the Finnish athletic footwear brand Karhu Sports , for two bottles of whiskey and.
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In 1991, the public saw a new logo version - three tilted stripes resembling a mountain. The Adidas logo as we know it today was designed in the early 2000s and features a circle crossed by three curvy lines. Meaning behind the Adidas logo Initially, Adidas added stripes to its running shoes to make them more durable.
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Dassler: 1924 When Adolf Dassler founded Adidas in 1949, the company's logo was simple but eye-catching, highlighting the co-founders' names. The logo featured the surname "Dassler" in a bold, sans-serif font, with the "A" and the "S" slightly overlapping in the middle. Below the name was a unique emblem - a bird carrying a shoe in its beak.
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1971: The Trefoil Logo In 1971, the company began making clothing, so they changed their logo shape to the now iconic trefoil. This trefoil logo is made up of three football-shapes arranged in a way in that the bottom was curved. This 1970's version is now a throwback used for the Adidas Originals line.
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The original Adidas logo featured both his name and the distinctive track spikes for which he became famous. This logo was used briefly while the company was getting its feet under it. โ 1950 to 1971: The name we know today 1950-1971 The simpler logo, which shares the same name, was widely accepted.
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The original logo featured the lettering "Dassler", the second name of the co-founders. This first version history started in 1924. Stripes, of which there are three This logo was simple itself, nothing special really. The approach the company employed was to put three strokes on everything that rolled off their production line.
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But if you're looking for a simple answer to the question "What is the real logo of adidas?", here it is: We use the Performance logo as the main brand mark of adidas, as the uniting core mark that serves as an umbrella to all the brand segments. But the more complete answer is that there are indeed multiple logos, each with their own usage.
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The Adidas logo was first changed in 1949, where "Dassler" was replaced by "Adolf Dassler" along with the words "Adidas" and "sportschuhe" in the lower part of the logo. Unexpectedly, the story of Adidas' final adoption of the three stripes starts in Finland.
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The very first, albeit short-lived, Adidas logo included Adolf Dassler's full name at the top, as well as the new Adidas brand name with sportschuhe (sports shoes) at the bottom. The symbol in the middle was a shoe with the tell-tale track and field spikes on the side.
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The famous Trefoil logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the Performance logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas line.
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The original 1949 Adidas logo design featured the company name boldly at the forefront. The extended ends of the "D's" were crafted with a creative flair, "holding" a shoe in their embrace. This unique touch not only added a visual intrigue but connected the brand directly to its product, creating an immediate association with quality footwear..
